Archive for September, 2008
Are you targeting the correct green consumers ?
Traditional means of marketing by demographics simply will not work for green consumers, you need to be able to identify how they behave…
Why do you market your company as ethical ? Do you do it because you have to, or because you want to
?
Arctic Seed Vault Opens Doors for 100 Million Seeds
Ceremony Marking Unprecedented Effort to Protect Global Agriculture Draws World Leaders and Seeds from Over 100 Countries
Renewable energy increasingly begins at home
Two years ago, after Stan Gelber had retired and started an Internet company out of his home in Santa Cruz, Calif., he took a good, long look at his $3,000-a-year utility bill and decided to make a change.
“My electric bill was skyrocketing,” he says. “I really needed to get a handle on what was going [...]
Fluor to Build World’s Largest Offshore Wind Farm
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LONDON, May 14, 2008 (BUSINESS WIRE) — Fluor Corporation (NYSE: FLR) announced today that it signed a contract with Scottish and Southern Energy (SSE) to design and construct the 500 megawatt (MW) Greater Gabbard Offshore Wind Farm. The venture is the world’s largest offshore wind farm project to move into the construction [...]
Food markets getting greener, more sensual
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Consumers are asking the food industry: “What are all these weird ingredients that I can’t pronounce doing in my salad dressing? And why is the dressing in a nonrecyclable bottle? And why is grocery shopping such a drag?”
Americans concerned for their health, the environment and where their food comes from are changing [...]
Global warming inspires enterprising solutions
The phone-booth-size machine humming away in a Tucson lab may look like a science-fair project on steroids. Its inventors, however, say it’s a potent new weapon in the battle against global warming.
Oil Shortages Start in 2010; Peak Oil Hits 2012-2015
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Nearly 40 years on Wall Street, plus 12 years before that working for a major oil company, equals a lifetime of experience for Charles T. Maxwell, senior energy analyst at Weeden & Co., known as the “dean of energy analysts.” Now, in an interview that sounded like a preliminary draft of a [...]
To bio or not to bio – are ‘green’ fuels really good for the earth ?
The EU says we need them, some experts say they damage the planet. Who is right ?
From the top of the Greenergy refinery in Immingham you can see across the Humber estuary to Hull. A hum of equipment fills the air, along with a curious smell. Popcorn.
Toll Discounts for Going Green
CAR companies advertise how hybrid cars get great mileage. They could also add tolls to the list of savings.