Credit Cards’ Latest Pitch: Green Benefits
Banks Pay ‘Rewards Points’ For Environmental Projects; Weighing the Interest Rates
Your credit card can help save the planet. That’s the message companies are pitching to consumers as they roll out new credit cards designed to cash in on people’s worries about global warming.
Big business says addressing climate change ‘rates very low on agenda’
Poll of 500 major firms reveals that only one in 10 regard global warming as a priority
Global warming ranks far down the concerns of the world’s biggest companies, despite world leaders’ hopes that they will pioneer solutions to the impending climate crisis, a startling survey will reveal this week.
Are you targeting the correct green consumers ?
Traditional means of marketing by demographics simply will not work for green consumers, you need to be able to identify how they behave…
Why do you market your company as ethical ? Do you do it because you have to, or because you want to
?