Credit Cards’ Latest Pitch: Green Benefits
Banks Pay ‘Rewards Points’ For Environmental Projects; Weighing the Interest Rates
Your credit card can help save the planet. That’s the message companies are pitching to consumers as they roll out new credit cards designed to cash in on people’s worries about global warming.
Are you targeting the correct green consumers ?
Traditional means of marketing by demographics simply will not work for green consumers, you need to be able to identify how they behave…
Why do you market your company as ethical ? Do you do it because you have to, or because you want to
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Food markets getting greener, more sensual
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Consumers are asking the food industry: “What are all these weird ingredients that I can’t pronounce doing in my salad dressing? And why is the dressing in a nonrecyclable bottle? And why is grocery shopping such a drag?”
Americans concerned for their health, the environment and where their food comes from are changing [...]
Oil Shortages Start in 2010; Peak Oil Hits 2012-2015
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Nearly 40 years on Wall Street, plus 12 years before that working for a major oil company, equals a lifetime of experience for Charles T. Maxwell, senior energy analyst at Weeden & Co., known as the “dean of energy analysts.” Now, in an interview that sounded like a preliminary draft of a [...]