Automotive giants talk up green plans
Car makers Ford, GM and Daimler have unveiled new green models and promise plenty more to come
The race to dominate the burgeoning market for environmentally friendly vehicles stepped up a notch this week as Ford, General Motors and Daimler all unveiled new green strategies.
Are you targeting the correct green consumers ?
Traditional means of marketing by demographics simply will not work for green consumers, you need to be able to identify how they behave…
Why do you market your company as ethical ? Do you do it because you have to, or because you want to
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Toll Discounts for Going Green
CAR companies advertise how hybrid cars get great mileage. They could also add tolls to the list of savings.