Nokia : Connecting People with their environment
The concept
The concept consists of two parts – a wearable sensor unit which can sense and analyze your environment, health, and local weather conditions, and a dedicated mobile phone.
The sensor unit will be worn on a wrist or neck strap made from solar cells that provide power to the sensors. NFC (near field communication) technology [...]
Are you targeting the correct green consumers ?
Traditional means of marketing by demographics simply will not work for green consumers, you need to be able to identify how they behave…
Why do you market your company as ethical ? Do you do it because you have to, or because you want to
?
Food markets getting greener, more sensual
Image via Wikipedia
Consumers are asking the food industry: “What are all these weird ingredients that I can’t pronounce doing in my salad dressing? And why is the dressing in a nonrecyclable bottle? And why is grocery shopping such a drag?”
Americans concerned for their health, the environment and where their food comes from are changing [...]